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In 2021 and 2022, I was brought on as an animator and main creative vision for the 11th and 12th seasons of Believe Ltd's Stop the Bleeding educational webseries. The production had a very limited budget, so when designing the characters, there was a high emphasis on creating concepts that, while eye catching, were also quick and easy to build and use on Toon Boom Harmony.
For Associated Children's Media's "What Happens Next?" picture book series, I start each new entry conceptualizing a character and jumping off from there. The character is carefully vetted by the client through a multiple revisions before finally settling on a design. As they are the main characters and present for the majority of the books' illustrations, perfecting them is always top priority.